Illustrative: tracers on the Lorenz attractor, a canonical coupled nonlinear system

Risk Academy, led by the Nexus Consortium · Risk Science and Methods · Department of Decision, Behaviour and Communication

How people judge risk, and how behavioural science informs warnings and policy

Risk perception and behavioural science

People judge risk by what comes to mind, whom they trust and what those around them do.

01Scope

What the discipline covers

The subtopics its courses and labs teach.

Courses
In preparation
Levels
In development
Labs
In development
  • Risk perception and the psychometric paradigm
  • Heuristics and biases in risk judgement
  • Social amplification of risk
  • Trust and credibility
  • Protective action decision making
  • Behavioural insights in policy
  • Collective behaviour in crises
  • Ethics of behavioural interventions

Courses in development extend the scope to one further subject: Social cohesion, trust and collective behaviour in crises.

02Maps

Build a twin of any place

Search any place or open the world; the layers and generators follow risk perception and behavioural science on the planet map, the globe and in 3D.

The central Apennines: L'Aquila, Amatrice and Norcia: a flat plan of the faculty twin. Terrain 24 to 2,805 m; 3 reference earthquakes, M6.2 to M6.6; Earthquakes M4.5 and above, past week: read live when the 3D twin opens; USGS ShakeMap intensity contours: read live when the 3D twin opens. Contours every 500 metres from the elevation grid; reference earthquakes as marks.
The central Apennines: L'Aquila, Amatrice and Norcia, Italy. Flat plan of the same data: relief, the three reference epicentres with magnitude and depth, and the numbers below; the sampler's figure shows one precomputed field with its parameters. The 3D twin opens on devices that can draw it, once its data and code have been checked.
  • Terrain 24 to 2,805 m
  • 3 reference earthquakes, M6.2 to M6.6
  • Earthquakes M4.5 and above, past week: read live when the 3D twin opens
  • USGS ShakeMap intensity contours: read live when the 3D twin opens
Credits and dates per layer are listed under the stage. Relief in the twin is exaggerated ×1.5 for legibility.

Drag to move, right drag or Shift with a drag to turn and tilt, Ctrl with the wheel to zoom. Keyboard: arrows move, Shift with arrows turn and tilt, + and – zoom, 0 resets, V steps through the views, Escape clears.

Flat plan of the same data: relief, the three reference epicentres with magnitude and depth, and the numbers below; the sampler's figure shows one precomputed field with its parameters. The 3D twin opens on devices that can draw it, once its data and code have been checked.

The boundaries, names and designations shown do not imply any judgement on the legal status of any territory, or any endorsement or acceptance of such boundaries. Countries: Natural Earth (public domain).

03Live map

Hazards and exposure in Italy

Flood water, active fires and surface heat beside population and night-time lights, over Italy.

The interactive map needs JavaScript; the layer list and sources are below.

Layers 3

Hazards and exposure

Latest available

NASA GIBS / EOSDIS · ASTER GDEM (METI, NASA) · Blue Marble (NASA) · © OpenStreetMap contributors (ODbL) · Natural Earth

Loading the latest NASA imagery.

Drag to move. Ctrl or ⌘ and scroll, pinch or the buttons to zoom; hover for the values under the pointer; reset returns to the region.

Hazards and exposure, framed on Italy.Satellite and model products as NASA publishes them, each with its own date. They are indicators, not assessments of any place.

Data: NASA GIBS · ASTER GDEM · Blue Marble · © OpenStreetMap contributors · Natural Earth · NASA EONET · U.S. Geological SurveySources and licences

  • We acknowledge the use of imagery provided by services from NASA's Global Imagery Browse Services (GIBS), part of NASA's Earth Science Data and Information System (ESDIS). Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
  • We acknowledge the use of imagery provided by services from NASA's Global Imagery Browse Services (GIBS), part of NASA's Earth Science Data and Information System (ESDIS). Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
  • VIIRS near-real-time products (flood, land surface temperature, snow cover, corrected reflectance), NASA LANCE; imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
  • NASA Fire Information for Resource Management System (FIRMS), VIIRS 375 m active fire product, NASA LANCE; vector tiles via NASA GIBS. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
  • Center for International Earth Science Information Network (CIESIN), Columbia University. 2018. Gridded Population of the World, Version 4 (GPWv4): Population Density, Revision 11. NASA Socioeconomic Data and Applications Center (SEDAC). Licensed under CC BY 4.0. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). doi:10.7927/H49C6VHW. CC BY 4.0
  • VIIRS Black Marble night-time lights, NASA Goddard Space Flight Center; distributed by the NASA Level-1 and Atmosphere Archive and Distribution System (LAADS DAAC); imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
  • MODIS and VIIRS atmosphere products, NASA LANCE and LAADS DAAC; imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
  • ASTER GDEM is a product of METI and NASA (ASTER Global Digital Elevation Model V003, NASA LP DAAC); imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). Cite as: NASA/METI/AIST/Japan Spacesystems and U.S./Japan ASTER Science Team (2019). ASTER Global Digital Elevation Model V003. doi:10.5067/ASTER/ASTGTM.003. NASA open data
  • Made with Natural Earth. Free vector and raster map data @ naturalearthdata.com. Public domain
  • © OpenStreetMap contributors (ODbL), via NASA GIBS (coastlines, boundaries, roads and place names). Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). ODbL
  • Blue Marble, NASA Earth Observatory; imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
  • Context on the globe and flat map: coastlines, boundaries, roads and place names from NASA GIBS reference layers (OpenStreetMap data, ODbL, © OpenStreetMap contributors); Blue Marble imagery as an optional base; 3D terrain and the elevation read-out from the ASTER GDEM elevation colour index (5 m to 200 m classes, exaggerated for legibility). Boundaries are drawn as published and imply no position on any territory.
  • Globe: MapLibre GL JS 6.9.1, BSD-3-Clause, © MapLibre contributors.
  • Live events: NASA Earth Observatory Natural Event Tracker (EONET); events are indicative and keep their original source links.
  • Live: NASA EONET Events are indicative, not authority warnings.
  • Live: U.S. Geological Survey Events are indicative, not authority warnings.
  • NASA GIBS: We acknowledge the use of imagery provided by services from NASA's Global Imagery Browse Services (GIBS), part of NASA's Earth Science Data and Information System (ESDIS).
  • River discharge forecast, 30 days with range (GloFAS via Open-Meteo): Contains modified Copernicus Emergency Management Service information 2026; not a flood warning.
  • Weather data by Open-Meteo.com (https://open-meteo.com/), licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).
  • Optional layers (10 sources in the layer list: live, forecast, observed and context) print their provider credit on the map and here when switched on; forecasts are model output and derived indices are estimates.

Layers and dates

  • Flood water, 3-day composite: VIIRS Global Flood Product, NASA LANCE · 14 Oct 2026
  • Active fires and thermal anomalies: VIIRS NOAA-20 375 m (FIRMS), NASA LANCE FIRMS · 13 Oct 2026
  • Population density, 2020: Population: CIESIN, Columbia University, Gridded Population of the World v4.11 (2018), NASA SEDAC, CC BY 4.0 · static
  • Land surface temperature, day, 8-day composite: VIIRS NOAA-20 Level 3, 8-day, NASA LANCE · 14 Sep 2026
  • Night-time lights, daily: VIIRS Black Marble (VNP46A2), NASA LAADS DAAC · 12 Oct 2026
  • Aerosol optical depth, daily: VIIRS NOAA-20 Deep Blue AOD, NASA LANCE · 13 Oct 2026

04The subject

The subject, methods and measures and debates and bodies

The field and its scope

For analysts, warning designers, policy staff and researchers who need to understand how people judge and respond to risk and how behavioural science informs warnings, choices and policy.

05The method

From a warning received to a protective action taken: hearing, believing, trusting and the minutes it all costs

A warning reaches people over time, not at once; those who hear it decide whether to believe it, whether it applies to them and whether they can act, and trust in the source moves each of those; the share who have acted by a given minute is the product of those stages, and lead time is only useful if it covers them.

Sources: Lindell and Perry, The Protective Action Decision Model: theoretical modifications and additional evidence, Risk Analysis (2012); Mileti and Sorensen, Communication of Emergency Public Warnings: A Social Science Perspective and State-of-the-Art Assessment (1990); Slovic, Perception of risk, Science (1987); Siegrist and Cvetkovich, Perception of hazards: the role of social trust and knowledge, Risk Analysis (2000); Kasperson et al., The social amplification of risk: a conceptual framework, Risk Analysis (1988).

06At a glance

At a glance, standards and evidence, research and evidence, what is changing and learning

Risk perception and behavioural science at a glance

risksacademy.comrisk-sciencediscipline

Risk perception and behavioural science: 0 primary courses open, 1 in preparation and 0 also taught here, across 8 subtopics. Courses: RAS-427 L2 in preparation.L1L2L3L420
Risk perception and behavioural science at a glance
  • Open, 0
  • In preparation, 1
  • Subtopics, 8
Course codes from the curriculum; study levels L1 to L4.
Twin builderBuild a twin of any placeWorked example: the central Apennines: L'Aquila, Amatrice and Norcia · 4 generators · 7 layers · 4 instruments
07Console

How Risk perception and behavioural science is taught, as a process you can run

Press Play to run this process from this page's own data.

08Learning

Achievements, where this is practised, practised in and across the ecosystem

Achievements in this discipline

  1. Course achievements

    One for each course with this as its primary discipline, earned when you pass the course's assessed activities.

  2. Department: Decision, Behaviour and Communication

    Earn two discipline achievements in the Department of Decision, Behaviour and Communication. In development.

An achievement is a record of the learning completed and assessed here. How recognition works.

09Take part

Take part in Risk Science and Methods

Start from who you are.

10References

Core references and where to begin

Start with Tversky, then Slovic, then Fischhoff.

11Questions

Questions, answers and key terms

Is study here free?
Yes. Every course and learning material of Risk Academy, led by the Nexus Consortium, is free to study, self-paced or with a cohort. Ordinary participation has no fee; paid work, internships and fellowships are separate arrangements.
What does completing a course give me?
A completion record: the course, its version, the date and what was assessed, private by default and shared by you. It stacks into discipline, department and programme achievements. A record states what was studied and assessed and does not certify competence; it is not a licence, a professional title or an employment status.
Where do the data and the places come from?
Every faculty teaches on a twin of a real place built from open data; each layer carries its provider, licence and date, and every result on the Academy states its source. Maps and figures are indicators for teaching, never an assessment of a place.
How do I take part beyond the courses in risk perception and behavioural science?
Form a competence cell of three to seven people, study a shared pathway, take a supervised assignment in the National Working Groups, or bring a cohort from your institution. For organisations.

Key terms

Term

Risk perception

The intuitive judgement people make about the likelihood and seriousness of a hazard.

Term

Availability heuristic

Judging how likely an event is by how easily examples come to mind.

Term

Social amplification of risk

The process by which social and media responses make a risk seem larger or smaller than technical estimates suggest.

Term

Protective action

A step people take to reduce harm, such as evacuating or sheltering.

ReportsContribute

Contribute evidence from this page.

Reports is the Consortium's quarterly publication. What you know about this subject can become evidence, a case or a correction in the next edition, credited to you and published under CC BY 4.0 where it is your own work.

Risk Academy
Risk perception and behavioural science

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Open courses in connected disciplines teach the methods this discipline will build on.

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Independence

Editors and the expert reviewers named on each article decide what we publish. Funders and partners do not review or approve articles before publication.

Licence

Articles: CC BY 4.0. Figures, maps, twins and data: CC BY 4.0. Other uses: ask through the permissions form.