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Illustrative: tracers on the Lorenz attractor, a canonical coupled nonlinear system

Risk Academy, led by the Nexus Consortium · Risk Science and Methods · Department of Decision, Behaviour and Communication

How people judge risk, and how behavioural science informs warnings and policy

Risk perception and behavioural science

People judge risk by what comes to mind, whom they trust and what those around them do.

01Scope

What the discipline covers

The subtopics its courses and labs teach.

Courses
In preparation
Levels
In development
Labs
In development
  • Risk perception and the psychometric paradigm
  • Heuristics and biases in risk judgement
  • Social amplification of risk
  • Trust and credibility
  • Protective action decision making
  • Behavioural insights in policy
  • Collective behaviour in crises
  • Ethics of behavioural interventions

Courses in development extend the scope to one further subject: Social cohesion, trust and collective behaviour in crises.

02Maps

Build a twin of any place

Search any place or open the world; the layers and generators follow risk perception and behavioural science on the planet map, the globe and in 3D.

The central Apennines: L'Aquila, Amatrice and Norcia: a flat plan of the faculty twin. Terrain 24 to 2,805 m; 3 reference earthquakes, M6.2 to M6.6; Earthquakes M4.5 and above, past week: read live when the 3D twin opens; USGS ShakeMap intensity contours: read live when the 3D twin opens. Contours every 500 metres from the elevation grid; reference earthquakes as marks.
The central Apennines: L'Aquila, Amatrice and Norcia, Italy. Flat plan of the same data: relief, the three reference epicentres with magnitude and depth, and the numbers below; the sampler's figure shows one precomputed field with its parameters. The 3D twin opens on devices that can draw it, once its data and code have been checked.
  • Terrain 24 to 2,805 m
  • 3 reference earthquakes, M6.2 to M6.6
  • Earthquakes M4.5 and above, past week: read live when the 3D twin opens
  • USGS ShakeMap intensity contours: read live when the 3D twin opens
Credits and dates per layer are listed under the stage. Relief in the twin is exaggerated ×1.5 for legibility.

Drag to move, right drag or Shift with a drag to turn and tilt, Ctrl with the wheel to zoom. Keyboard: arrows move, Shift with arrows turn and tilt, + and – zoom, 0 resets, V steps through the views, Escape clears.

Flat plan of the same data: relief, the three reference epicentres with magnitude and depth, and the numbers below; the sampler's figure shows one precomputed field with its parameters. The 3D twin opens on devices that can draw it, once its data and code have been checked.

The boundaries, names and designations shown do not imply any judgement on the legal status of any territory, or any endorsement or acceptance of such boundaries. Countries: Natural Earth (public domain).

03The subject

The subject, methods and measures and debates and bodies

The field and its scope

For analysts, warning designers, policy staff and researchers who need to understand how people judge and respond to risk and how behavioural science informs warnings, choices and policy.

04The method

From a warning received to a protective action taken: hearing, believing, trusting and the minutes it all costs

A warning reaches people over time, not at once; those who hear it decide whether to believe it, whether it applies to them and whether they can act, and trust in the source moves each of those; the share who have acted by a given minute is the product of those stages, and lead time is only useful if it covers them.

Sources: Lindell and Perry, The Protective Action Decision Model: theoretical modifications and additional evidence, Risk Analysis (2012); Mileti and Sorensen, Communication of Emergency Public Warnings: A Social Science Perspective and State-of-the-Art Assessment (1990); Slovic, Perception of risk, Science (1987); Siegrist and Cvetkovich, Perception of hazards: the role of social trust and knowledge, Risk Analysis (2000); Kasperson et al., The social amplification of risk: a conceptual framework, Risk Analysis (1988).

05At a glance

At a glance, standards and evidence, research and evidence, what is changing and learning

Risk perception and behavioural science at a glance

risksacademy.comrisk-sciencediscipline

Risk perception and behavioural science: 0 primary courses open, 1 in preparation and 0 also taught here, across 8 subtopics. Courses: RAS-427 L2 in preparation.L1L2L3L420
Risk perception and behavioural science at a glance
  • Open, 0
  • In preparation, 1
  • Subtopics, 8
Course codes from the curriculum; study levels L1 to L4.
Twin builderBuild a twin of any placeWorked example: the central Apennines: L'Aquila, Amatrice and Norcia · 4 generators · 7 layers · 4 instruments
06Console

How Risk perception and behavioural science is taught, as a process you can run

Press Play to run this process from this page's own data.

Process explorer

How Risk perception and behavioural science is taught

14 steps5 stages

07Learning

Achievements, where this is practised, practised in and across the ecosystem

Achievements in this discipline

  1. Course achievements

    One for each course with this as its primary discipline, earned when you pass the course's assessed activities.

  2. Department: Decision, Behaviour and Communication

    Earn two discipline achievements in the Department of Decision, Behaviour and Communication. In development.

An achievement is a record of the learning completed and assessed here. See how recognition works.

08Take part

Take part in Risk Science and Methods

Start from who you are.

09References

Core references and where to begin

Start with Tversky, then Slovic, then Fischhoff.

10Questions

Questions, answers and key terms

Is study here free?
Yes. Every course and learning material of Risk Academy, led by the Nexus Consortium, is free to study, self-paced or with a cohort. Ordinary participation has no fee; paid work, internships and fellowships are separate arrangements.
What does completing a course give me?
A completion record: the course, its version, the date and what was assessed, private by default and shared by you. It stacks into discipline, department and programme achievements. A record states what was studied and assessed and does not certify competence. A record is not a licence, a professional title or an employment status.
Where do the data and the places come from?
Every faculty teaches on a twin of a real place built from open data. Each layer carries its provider, licence and date, and every result on the Academy states its source. Maps and figures are indicators for teaching, never an assessment of a place.
How do I take part beyond the courses in risk perception and behavioural science?
Form a competence cell of three to seven people, study a shared pathway, take a supervised assignment in the National Working Groups, or bring a cohort from your institution. Open the page for organisations.

Key terms

Term

Risk perception

The intuitive judgement people make about the likelihood and seriousness of a hazard.

Term

Availability heuristic

Judging how likely an event is by how easily examples come to mind.

Term

Social amplification of risk

The process by which social and media responses make a risk seem larger or smaller than technical estimates suggest.

Term

Protective action

A step people take to reduce harm, such as evacuating or sheltering.

ReportsContribute

Contribute evidence from this page.

Reports is the Consortium's quarterly publication. What you know about this subject can become evidence, a case or a correction in the next edition, credited to you and published under CC BY 4.0 where it is your own work.

Risk Academy
Risk perception and behavioural science

Prepare with a related course

Open courses in connected disciplines teach the methods this discipline will build on.